KITTITAS COUNTY, WASHINGTON – Johnston & Williams Funeral Home and Crematory, with locations in Ellensburg and Cle Elum, has been honored by the National Funeral Directors Association (NFDA) with the 2021 Pursuit of Excellence Award. Only 542 funeral home locations around the globe – 110 funeral businesses and 432 funeral home branch locations - were honored with a 2021 Pursuit of Excellence Award, placing Johnston & Williams among an elite group of funeral service providers. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.
To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices.
“As the pandemic continues to impact our country, funeral homes are finding extraordinary ways to meet the moment and provide meaningful support to grieving families and communities,” said NFDA Director of Public Relations Jessica Koth, who manages the Pursuit of Excellence Award program. “The Pursuit of Excellence Task Force was very impressed with the entry submitted by Johnston & Williams and commends the staff for their hard work and dedication during these challenging times.”
“It is a great honor to earn this award” said Henry D. Johnston, owner of Johnston & Williams, “It would not be possible without the great team that we’ve put together to serve Kittitas County families in their time of need.”
Johnston & Williams is the only funeral home group east of the Cascades, and only one of two ownership groups in the entire state of Washington, to be recognized for this award.
More information about the NFDA Pursuit of Excellence Award program can be found on the association’s website, www.nfda.org/pursuitofexcellence.
Johnston & Williams is Kittitas County’s oldest funeral provider, with roots in Ellensburg going back to 1918 and Cle Elum in 1920. Prior to being purchased by Henry Johnston in July 2020, the firms operated for 22 years as Steward & Williams Funeral Home in Ellensburg and Cascade Funeral Home in Cle Elum. More information can be found about the firms at www.ellensburgfunerals.com
NFDA is the world's leading and largest funeral service association, serving more than 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit www.nfda.org.
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Henry D. Johnston, CFSP, owner of Johnston & Williams Funeral Home and Crematory, displaying the firm's 2021 Pursuit of Excellence certificate from the National Funeral Directors Association